Case Study: HLB Villarreal Corporativo Consultores – Corporate Identity Manual

Challenge

HLB Villarreal Corporativo Consultores sought to formalise its corporate identity to unify its visual and conceptual presence. The objective was to create a cohesive representation that reflected its Massive Transformational Purpose (MTP), aligned with its annual KPIs, and adhered to the global standards of HLB, the international business advisory network it is part of.

Solution

The project began with a comprehensive strategic analysis that included interviews, focus groups, and a review of existing communication practices. This research ensured that the proposal connected deeply to the firm’s MTP and strategic objectives.

Key deliverables included:

• A conceptual corporate identity manual defining the firm’s essence, visual language, and guidelines for consistent communication.

• A specialised social media identity manual designed to enhance the brand’s presence and engagement across digital platforms.

• A training session for directors equipping leadership with the tools and insights required to implement the manual effectively.

• Support for the manual’s presentation to the entire company, fostering alignment and enthusiasm across all teams.

• Ongoing consultation to integrate the identity into daily operations and ensure its sustained relevance.

Feedback and Validation

Following the presentation of the Corporate Identity Manual, an internal evaluation captured insights from employees. The feedback revealed:

• The manual’s content was clear and effectively communicated the firm’s values and essence.

• The design facilitated understanding and practical application, with most participants agreeing it supported their daily tasks.

• Logotypes and the colour palette were highlighted as the most valuable elements.

This feedback affirmed the manual’s success in aligning the team with the firm’s identity and mission while positioning the brand for consistent and cohesive communication.

Impact

The project established a unified corporate identity that reflects the firm’s purpose and corporate strategic direction while aligning with HLB’s global standards. The training and internal rollout created a foundation for consistent communication and empowered teams to embody the brand’s values. By embedding the identity into its operations, the firm is positioned for long-term alignment with its goals and enhanced engagement with stakeholders.